Packaging Copy

This was a fun project with a great team.

Edmundson + Martin, a super-talented design duo in South Florida was hired by Village Farms, a leading edge greenhouse grower, to create this upbeat rebrand. They, in turn, hired me to write the copy for this project. Their work scope included identity, naming, brand language, package redesign, interactive, tradeshow, photography, illustration, and B2B advertising and writing.