The $6.4 billion dollar question.
Anyone who lives in Central Florida is fully aware that DisneyWorld fuels a massive part of their local economy. Orlando wouldn't have nearly the amount of great restaurants, shopping, or upscale amenities if not for this huge tourist attraction. Likewise, St. Petersburg/Clearwater, rated "America's Number One Beach," is also a big tourism destination.
We found that the locals were "irritated" by this influx of traffic to their otherwise quaint city and way of life. Well, too bad. We had to remind them that these so-called pests were responsible for funneling a whopping $6.4 billion into their economy.
Putting a fun spin on this campaign, we acknowledged that sure, the tourists can get tiresome - but they’re also so worth it. Even the tourists themselves found this sensibility entertaining and not at all off-putting. After all, any one of us who travels from time to time knows that we’re not at home, we are all 'tourists.'