Brand Identity + Website + Biz Cards

Paddle Works of Winter Park, FL needed a brand identity and a website. To help them stand out from their competition, we created a classic, yet modern, logo that would translate as readily to the web as it would to t-shirts, boards, and business cards.

My role: The client hired me to help them launch this business as creative director, copywriter and project manager. I hired two art directors and a programmer to develop the logo, design and program the site.