Brand identity + Tagline + Collateral

Osiris, a biotech leader in cell-based therapies, planned for multiple transitions as it moved from pure research to consumer sales and sought a fresh brand identity that would not only define it as a legitimate player in the market, but would also remain relative and effective throughout these transitions.

I came up with their tagline: “Smart Medicine. Right Now.” This tagline illustrates exactly what mesenchymal stem cells’ do: they home to the site of injury providing immediate, mediated, one-to-one healing unlike any other natural or synthetic therapy. This tagline also highlights Osiris’ objective of delivering game changing therapies to medicine.