These social campaigns helped consumers to see how MoneyLion could be a useful financial tool in their daily lives.

Campaign 1

MoneyLion wanted to find out how much people actually knew about overdraft fees by sending consumers to a quiz that was sure to both educate and infuriate them.

Campaign 2

‘Grow your stack’ was a concept using augmented reality to create a visual representation of your bank account in stacks of cash to inspire people to save more money.