Credible, a student loan refi tech start-up, was looking to generate awareness during their peak student loan and refinancing season. I worked with a creative director and art director to come up with a promotion and contest called ‘National Cosigner Awareness Month’ targeting students and their cosigners to create a sense of urgency for students to show some love to their cosigners, the people who helped them get the financing they needed for college.

Deliverables included a contest landing page, ecards and an infographic.