Naming + Brand Strategy

“Naming a business is a lot like laying the cornerstone of a building. Once it’s in place, the entire foundation and structure is aligned to that original stone. If it’s off, even just a bit, the rest of the building is off, and the misalignment becomes amplified.”

- Entrepreneur Magazine, “8 Mistakes to Avoid When Naming Your Business.”

CallRingTalk needed a brand name and a look and feel. I acted as creative director and writer, leading an art director through this exercise. The client ended up selecting CallRingTalk.